Featured BMDA Conference speaker - Dr. Maritana Sedysheva

During the 12th Annual BMDA Conference, Dr. Maritana Sedysheva will  give a presentation "How to bring innovation into a conservative market?" All the time, humans are afraid of something new: many people have some degree of discomfort with certain technological advances that are unfamiliar. Looking back at the history, that was a fear of technology to the Industrial Revolution, and there was a good reason for anxiety to be expressed during this time. The primary aim of this presentation is to provide solutions on how to transfer ideas from one area to be used in another or in combination with different concepts.  The background for the presentation is a real case and a short review of a new software for the restaurant industry.

Maritana is of Polish origin, but she was born in Estonia and currently lives in Belgium. Before forming M><M Products BVBA (Belgium) and M><M Products Eesti OÜ (Estonia), she worked for 12 years in the public sector. From 2001 to 2013, she occupied various positions at various levels within the Estonian Defense Forces. Her tasks focused on strategic planning and management, budgeting and optimization. Since 2009, she has also been an active university teacher, giving lectures and seminars. She is also the author of several articles on strategic management, optimization systems and mathematical models. Maritana obtained her PhD at the Estonian Business School and completed a thesis on the development of two different components of the strategic management model, combining military aid sources and consolidated systems. In 2013, her thesis was awarded a special prized by the Estonian Ministry of Defense. The diploma was recognized equivalent to the Flemish degree of “Doctor in Applied Economic Sciences”.